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Direct impact
We make agreements directly with the families and we always listen to their needs. In this way we can have a positive impact. Mario Delgado (the producer of Cusco coffee) explains that he has always managed to get by because his family cultivates a plot of 7 hectares. This area allows him to produce coffee and a wide variety of plants to meet his needs. Before working with Viajero Coffee, he and his family always had to sell their coffee to a cooperative for a disappointing and variable price. Working with Viajero Coffee offers him several advantages. He is no longer subject to price changes and has a long-term partner who is committed to buying his coffee. In addition, he has the satisfaction of knowing that his coffee will be consumed directly and not mixed in a batch of the cooperative. At Viajero Coffee we provide the solution to this problem. Direct purchase for direct impact.
By making direct purchase At the producers' we create a more relaxed atmosphere for the coffee producing family, knowing that once their crop is selected, fermented and dried, the coffee produced during the year is already sold. For us this means quality. The producer is no longer stressed to just produce and harvest the unripe cherries, but can concentrate on making a selective harvest. Growers have more time to care for their crops and improve quality. The relationship we build with the coffee growers is the most important effect. Thanks to this direct link with them, we can ensure a stable and regular income for the coffee growers. At Viajero Coffee, the market price of the coffee exchange in New York or London has no influence.
Direct trade is an exchange with the producer. We strive to find coffee producing families. We have decided since the creation of Viajero Coffee, that we want to find coffee producing families and to buy directly, without cooperatives, without intermediaries and without exporting companies in Peru.
The coffee producer is the main actor in the coffee chain
We simply take a bus and go to meet our producers. Yes, it is an adventure that is worth it!
It is always in the part of the Peruvian jungle, whether in the north, center or south of Peru at a high altitude, between 1'000 and 2'500 meters. What is called in Peru the eyebrow of the jungle, it is where the jungle begins. Once there, we discuss with the producers and over a coffee we agree on a long term relationship. The price for their coffee is agreed upon personally with our producers. We do not follow the market prices of coffee set on the New York or London stock exchanges. We rely on the know-how of our producers and respect the time needed for the best flavors to develop. And we always carry out a quality analysis in the purchasing process Because we also want to ensure quality coffee for our customers. In Viajero Coffee's first year, 2018, we purchased 2.5 tons of parchment coffee directly from the producers.
The jungle coffee, a natural ecosystem!
We are aware that labels are becoming more and more popular with Swiss customers. We are pleased to note that more and more people are concerned about the origin of what they consume. At Viajero Coffee, we ourselves go on site twice a year to meet our producers to make sure that the production is done with respect for nature and without child labor. Also, because of our direct relationship, we know who is involved and what is happening on the plantation. Rather than involving other external actors, we prefer to have a relationship of trust directly with the producers. In addition, we have seen first hand that some of these labels do not have the impact that one would expect for small-scale coffee producers.
This is how we ensure that the payment goes directly to the families and not to the various middlemen. We are convinced that the producers should receive a good price for their work and it is by avoiding the intermediaries that we can offer them a better price.
Mario Delgado (producer of Cusco coffee) tells us that he receives a much better price since he works with Viajero Coffee and that he is looking forward to working with us in the long term.